New Image International

New Image International Climbs Up Top 100 List for Global Direct Seller

Auckland, 25 May 2023 – Auckland based health and wellness business New Image International has again been recognised as a top performer in global direct selling, as ranked by Direct Selling News.

The DSN Global 100 list has been published annually since 2013 and reports the top direct sellers based on revenue.

New Image International, first featured on the list in 2014 at #87. Since then, its progress up the ladder has been steady and relentless. In 2022, New Image International is at #26, with US$489m revenue - just outside the top quartile - the only New Zealand company to be featured in the Top 100.

Rod Taylor, CEO of New Image International says that making the DSN Top 100 list is a huge achievement.

“To be recognised in the same conversation as massive organisations like Amway and Herbalife is a dream come true and reflects all the hard work from our entire team.

“New Image International has come a long way since our business began in 1984.

“Our chairman and founder Graeme Glegg was a sheep farmer. His ground-breaking ideas about the health benefits of colostrum was the genesis for our company. Now, nearly 40 years later we have a huge product range and are selling in 22 international markets (predominantly Asia, Africa and now Europe), Australia, and New Zealand,” he says. Graeme Clegg is also one of 16 industry leaders who sit on the World Federation of Direct Selling Ethics Committee.

Over the years New Image International has steadily expanded, entering new markets, and developing new products to include nutritional, weight management and skincare products. Its products are sold throughout Asia Pacific, Africa, and Europe by its network of independent distributors. The company has also made a number of strategic investments during that time, including opening its own milk processing facility in South Auckland in 2011, plus a $50m upgrade of the facility in 2019, and purchasing skincare and cosmetics brand Nutrimetics from Tupperware in 2022.

New Image Group has two subsidiaries – New Image International, which covers the global direct selling retail sales channel, and NIG Nutritionals, which takes care of all manufacturing and packaging in New Zealand for New Image International and its other customers serving domestic and international sales channels.

As a special thank you to its Kiwi customers, New Image International is supporting country music band The NZ Highwaymen on their 20-date tour of New Zealand in May and June. The band is comprised of homegrown country music legends Dennis Marsh, Gray Bartlett, Eddie Low, and Brendan Dugan.

Rod Taylor says: “With our strong connections to regional New Zealand, we are delighted to be involved as sponsor.”